An evaluation study has been done by M/s A.C. Nielsen on behalf of Ministry of SSI. As per the findings and recommendations of the said study the major export markets identified having potential to enhance SSIs exports are US, EU and Japan. The potential items of SSIs have been categorised into three broad categories. They are:
- Potential items of SSI amongst the top 100 imports of the major market not figuring in top
100 exports of India to the major markets.
The product groups that hold potential for SSI exports are agriculture, marine and allied products along with engineering/electrical/electronic product group. Japan is a potential market for exporting agriculture, marine and allied products whereas the European union and the US can be tapped for enhancing SSI exports of engineering/electrical and electronic items.
- Potential items of SSI amongst the top 100 exports of India to the major markets not figuring in top 100 imports of the major markets: -
The major thrust areas for SSI exports are agriculture and allied, chemicals, plastic items, leather and textile product groups. The US and EU have been identified as the potential markets for textile whereas export of chemicals product groups holds a potential for Japan.
- Potential items of SSI amongst the top 100 imports of the major markets and also figuring in top export of India to the major markets.
The potential for SSI is in various product groups like agriculture, marine and allied, chemicals and allied, leather items, textiles and other items. The EU has been identified as the potential market for textiles including sports equipments whereas export of leather items holds potential for the US and the EU.
- Another interesting feature to note is the consistent increase in the %age share of SSI Exports in the field of electronics and computer software. The %age share has more than doubled from 5.40% in the year 1999-2000 to 13.12% in 2001-2002.
- As regards the steps undertaken to increase the export potential of SSI sector, this Ministry has been participating in product specific as well as general exhibitions in India and abroad every year, and has been organizing export marketing training programmes and also on packaging for exports. Sector Specific Market Studies are conducted for selected SSI categories. Individual assistance for participation in overseas fairs, study tours and also production of publicity materials for overseas publicity are provided to the SSI entrepreneurs.
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