MARKETING ASSISTANCE DIVISION

MARKET DEVELOPMENT ASSISTANCE SCHEME FOR MICRO, SMALL & MEDIUM ENTERPRISES

The scheme offers funding for:

1.	Participation by manufacturing Small & Micro Enterprises in International Trade Fairs/ Exhibitions under MSME India stall.
2.	Sector specific market studies by Industry Associations/ Export Promotion Councils/ Federation of Indian Export Organisation.
3.	Initiating/ contesting anti-dumping cases by MSME Associations and
4.	Reimbursement of 75% of one time registration fee (w.e.f. Ist January 2002)(Under MDA Scheme) and 75% of annual fees (recurring) (w.e.f. Ist June 2007)(Under NMCP Scheme) paid to GSI (Formerly EAN India) by Small & Micro units for the first three years for bar code.

Objective:

   (i).
To encourage Small & Micro exporters in their efforts at tapping and developing overseas markets.

   (ii).
To increase participation of representatives of small/ micro manufacturing enterprises under MSME India stall at International Trade Fairs/ Exhibitions.

   (iii).
To enhance export from the small/ micro manufacturing enterprises

   (iv).
To popularise the adoption of Bar Coding on a large scale.

(1) Participation by manufacturing Small & Micro Enterprises in International Trade Fairs/ Exhibitions under MSME India stall

1.1 Eligibility criteria

(i).
Unit having valid permanent registration with Directorate of Industries/ District Industries Centre.

(ii).
The selection of small/ micro manufacturing units would be done by MSME-DIs as per display product profile, theme of the fair and space availability.

(iii).
Micro & Small manufacturing enterprise can avail this facility only once a year

(iv).
Only one person of the participating unit would be eligible for subsidy on air fare.

(v).
The participating units under MSME India stall at International Trade Fairs/ Exhibitions has to pay 50% of space rental charges of booked space (min. 6 sq.mts.) by enterprises of General categories through MSME-DIs by a DD favouring PAO (MSME), New Delhi at least one month advance of the commencement of the event. In addition to this, selected units can book more space in multiple of 1x3 sq.mts. on pro-rata basis and make payment accordingly. However, Women, SC&ST entrepreneurs & entrepreneurs from North Eastern Region require to pay 50% of space rental charges as security deposit which will be refunded to them after participation in the fair. In the event of non-participation, the security deposit will be forfeited in all cases.

(vi).
The representatives of the participating units are required to carry and manage the samples (to and fro including custom clearance etc.) for display under MSME India stall at the International Trade Fairs/ Exhibitions.

1.2 Permissible subsidy:

(i).	The Govt. of India will reimburse 75% of air fare by economy class and 50% space rental charges for Micro & Small manufacturing enterprises of General category entrepreneurs.
(ii).	For Women/SC/ST Entrepreneurs & Entrepreneurs from North Eastern Region Govt. of India will reimburse 100% of space rent and economy class air fare.
(iii).	The total subsidy on air fare & space rental charges will be restricted to Rs.1.25 lakhs per unit.

1.3 Other conditions:

(i).
Assistance shall be available for travel by one permanent employee/ Director/ partner/ proprietor of the MSE unit in economy class.

(ii).
Space allocation will be made by O/o DC (MSME) at its discretion and the decision will be final and binding.

(iii).
The offer is available on first come first served basis till space is available.

1.4 Procedure for availing Financial Assistance/Reimbursement of Expenses:

1.4.1 The application must reach to the Office of DC (MSME) through concerned MSME-DIs at least one month in advance of the commencement of the event. The application must be accompanied by:

(i).
Copy of the valid MSME registration issued by concerned GM (DIC)/ Director of Industries.

(ii).
Demand Draft in favour of PAO (MSME), New Delhi for 50% rental charges of the booked space.

(iii).
Details of one or two participating representatives of the unit with photo copy of their valid passport.

(iv).
Proof of ownership of the unit as SC/ST/Women.

1.4.2 On the completion of the event, the participating unit must submit a claim for payment enclosing the following:

(i).
Pre-receipted bill in duplicate.

(ii).
Photocopy of passport indicating therein entries regarding departure from and arrival in India and also the country visited.

(iii).
Original air ticket used during the journey. In case original air ticket is lost, a copy of the same along-with a certificate indicating details of travel from the concerned airline may be furnished.

(iv).
Participated units should furnish feedback report like business generated with value including confirmed orders obtained etc.

(v).
Claim form must be submitted within one month of return to India on completion of activity.

(vi).
No refund/ adjustment of rental charges will be made by O/o DC (MSME).

LIST OF INTERNATIONAL TRADE FAIRS/EXHIBITIONS TO BE PARTICIPATED BY DC (MSME) DURING THE YEAR 2012-13

S.No.	Name of Event and Organisation	Country	Period	Product
1.	India Pavilion at ACHEMA 2012, by EEPC	Frankfurt, Germany	18-22 June,12	Chemical, Environmental protection, etc. product.
2.	The India Show (M-Tech 2012) by EEPC	Tokyo, Japan	18-22 June,12	Engineering Items
3.	SAITEX International Fair by ITPO	Johannesburg, South Africa	15-17th July,12	Multi Product
4.	House & Gift Fair by ITPO	Sao Paulo, Brazil	25-28th August,12	Handicrafts & Giftware
5.	The India Show 2012 by EEPC	Brno, Czech Republic	10-14th Sept,12	Engineering Item
6.	India Pavilion at Automechanica by EEPC	Frankfurt, Germany	11-16th Sept,12	Automotive industry
7.	MICAM-The Shoe Event by CLE	Milan, Italy	16-19th Sept,12	Footwear
8.	Ambient by FIEO	Ukraine	9-12 Oct,12	Multi Product
9.	Musaid International Trade Fair by ITPO	Istanbul, Turkey	11-14 Oct,12	Multi Product
10.	Australian International Sourcing Fair by ITPO	Sydney, Australia	13-15 Nov,12	Textile Garments & Accessories.
11.	Indian Pavilion at Euromold, 2012 by EEPC	Frankfurt, Germany	Nov,12	Mould making, tool, etc.
12.	AFL- Artiganio by ITPO	Milan, Italy	1-9 Dec,12	Handicrafts Item
13.	Indian Pavilion by EEPC	Chile	3-5th Dec,12	Multi Products Engineering Items.

* For participation in the above fairs, please follow the revised guidelines (to be issued shortly) and be in touch with concerned MSME-DIs (Field offices of this office) for submitting the application along with requisite documents.

LIST OF PARTICIPATED MSMEs IN INTERNATIONAL TRADE FAIRS DURING THE YEAR 2009-10

Interested Micro & Small manufacturing enterprises registered with DI/ DICs may get in touch with the nearest Director, MSME-Development Institute,(formerly SISI) for their participation etc. or
E-Mail: dchanda@dcmsme.gov.in or may like to contact Dy. Director ( Marketing Assistance) Ph. 011-23062249.

Note: Applications will be received in MSME-Development Institute,(formerly SISI) 45 days before commencement of the event.

Updated on : 8-4-2011