Marketing is key to the success of any enterprise and it is more relevant in regard to Micro, Small and Medium Enterprises (MSMEs). This sector is characterized by absence of strong brand presence in the market and also largely unorganized marketing network unlike large enterprises. Due to resource limitations, the access to foreign market is not commensurate to their potentials.
This Office is implementing various schemes, which aim to provide a better competitive edge to the product of MSME sector in the market. The objectives of the Marketing Assistance can be summarized mainly as hereunder:
(i) To encourage manufacturing Micro and Small Enterprises (MSEs) in their
efforts of tapping and developing domestic / overseas markets.
(ii) To encourage Micro and Small Enterprises (MSEs) for adoption of bar coding
on products for increase in marketability of products in National/International
(iii) To facilitate marketing linkages especially in the view of Public Procurement
Policy for MSEs Order 2012.
(iv) To create consciousness and to educate the MSMEs about importance of
packaging in marketing, latest packaging technology, import - export policy and
procedure, latest development in international trade etc. by organising International
& National Workshop/ Seminar on marketing /packaging/topics relevant to MSME