सूक्ष्म , लघु और मध्यम उद्यम मंत्रालय Development Commissioner
Ministry of Micro, Small & Medium Enterprises

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Marketing Assistance


Marketing Assistance

Marketing is key to the success of any enterprise and it is more relevant in regard to Micro, Small and Medium Enterprises (MSMEs). This sector is characterized by absence of strong brand presence in the market and also largely unorganized marketing network unlike large enterprises. Due to resource limitations, the access to foreign market is not commensurate to their potentials.


This Office is implementing various schemes, which aim to provide a better competitive edge to the product of MSME sector in the market. The objectives of the Marketing Assistance can be summarized mainly as hereunder:


(i) To encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and developing domestic / overseas markets.

(ii) To encourage Micro and Small Enterprises (MSEs) for adoption of bar coding on products for increase in marketability of products in National/International market.

(iii) To facilitate marketing linkages especially in the view of Public Procurement Policy for MSEs Order 2012.

(iv) To create consciousness and to educate the MSMEs about importance of packaging in marketing, latest packaging technology, import - export policy and procedure, latest development in international trade etc. by organising International & National Workshop/ Seminar on marketing /packaging/topics relevant to MSME sector.


Name of the Schemes:

Procurement Policy MSEs-2012

Revised guidelines of Marketing Assistance and Technology Upgradation (MATU) Scheme

Corrigendum of Revised guidelines of Marketing Assistance and Technology Upgradation (MA TU) Scheme.

Implementation of Revised Marketing Assistance and Technology Upgradation (MATU) Scheme..

MSME Expo-2015.

Other information related to MATU Scheme

Minutes of Meeting regarding implementation of DBT chaired by Secretary (MSME) at 5:00 PM on 26th August 2016

Clarification on type of event organiser for Domestic Fairs / Exhibitions component of Marketing Assistance and Technology Up-gradation (MATU) scheme - reg.


International Trade Fairs